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of that city, local retailers have banded together to revitalize not only sales but also their neighborhood. >>> it is the last friday of the month in the magnolia park section of burbank, california. normally, the stores would be closing and streets would be quiet but the creative small business owners here have figured out a low cost way of bringing in customers with a huge return. they call it ladies night out where people are coming out in droves to celebrate and support these unique companies. >> i really like all of the small shops and things. i like to help the mom and pop type businesses and stuff. it makes me feel like i'm a part of the community. >> magnolia park wasn't always like this. a couple years ago, the area known as antique alley, for its vintage antique and retail stores was a ghost town. >> the economy was horrible. there were no jocks obs out the. >> that's when sue can cade and kathleen bailey came up with the simple idea of staying open one friday a month to have a little party for their customers. cathy said, what do we do to get more women in? i went, friday night,
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